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Selfish sponsoring of the arts - confession of an entrepreneur

18/9/2014

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Picture
OK, I admit it,  I sponsor Nottingham Playhouse, through Nook & Cranny for reasons of pure selfishness, and I don't even think they mind! I don't suppose the tax man minds either, in fact my accountant tells me that Mr HMRC in his wisdom encourages my self centeredness with financial incentives.  What is the world coming to? 

From Stage to Foyer
Ever since I was a young girl, I have been drawn to the theatre. I feel that it has many styles - comedy, tragedy, horror, period pieces - just like life I suppose, but when seen on stage it is strewn in sparkly dust which makes it so magical. I have long been a fan of experimenting to see if once, just once, if I clap hard & long enough in recognition of a mind-blowing performance, they might just start over again from the beginning to the end (no luck so far, but I'll keep trying).
I did have a go at walking the boards for a while but it really just served to show me that being positively involved in the theatre requires different talents to being a wonder on a stage, and I should try to make my small mark whilst keep firmly in the foyer & the seats of the auditorium.

The recession hit the arts
In 2008 when the UK economy was in free fall I read in the paper that sponsorship of the arts was in decline and I decided that I should show my appreciation that Nook & Cranny was enjoying an extended period of growth by looking into giving a little back to a very deserving cause close to my heart. As it happened I also couldn't think of a more fun way to "work" than by taking valued clients, many of whom have become friends to see the type of top class theatre that The Playhouse offers. 

So I met up with the lovely Nick Lawford, Fundraising & Development Manager at The Nottingham Playhouse and I was so impressed by the innovative, thoughtful and community spirited way in which the theatre is run as well as the way that he had spent time putting together a package for me which clearly had my specific business needs in mind (and yes, some overlap with my selfish personal preferences).

The Package, should you care to join in this spree of benign self interest.
Just in case you were thinking of joining our ranks of selfish sponsors you can clearly see that I am evangelical about encouraging local businesses to join in. So I thought I'd share with you some of the fabulous benefits that Nook & Cranny receive, and do feel free to get in touch if you'd like more details or if you'd like to be on the list of theatre lovers for invitations from Nook & Cranny to any of the shows
  • We get to take clients to every in house show that the Playhouse puts on throughout the year
  • We get invited to Rehearsal Suppers which involve hob nobbing with the cast and the whole team and getting a great insight into a play before it is all polished up for the opening night.
  • We can put adverts in the programmes which we get given for performances
  • We get one off invitations to a dinner on stage every now and then which is a personal favourite
  • Once a year we hold an event at which we can bring a large party and use the catering facilities ( from the marvellous Cast bar) to host before, during the interval and after the show.
  • We get invited to networking meetings, and many more one off events which raise the profile of the business
  • We benefit from the soft glow of being part of one of the best reasons to live in Nottingham. 
  • The list is endless, and I feel my brand, such as it is, is strengthened hugely


I am grateful to love almost all of my business life and to farm out the bits I don't love, but I can honestly say that I get a pure delight from the association that I have with The Nottingham Playhouse, only very slightly tainted by the fact that I feel that I cannot help but get so much more from it than I can ever actually give them back.

Thank you so much to Nick Lawford, Derek Graham, Giles Croft & Stephanie Sirr, the fabulous box office staff & of course Tim Wheelhouse at Cast which is such a lovely place to be whether there is a show on or not.  

Oh dear, did I forget the wonderful actors?! That won't go down well, daaaaarling!! mwah mwah :)
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    Katie

    I live in the community where these apartments are located, I know the area, its people & places and enjoy sharing so that other people can enjoy it too.   

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